Rx Express Media
Why do our local pharmacy bags continue to be so successful?
Why are they one of the best advertising mediums available?
In today’s busy marketplace, we get bombarded with so much information on a daily basis that we can’t possibly take it all in. So we are forced to filter what we see and hear by finding a reference point – something that catches our attention.
You know when you are in a crowded room and someone says your name, you can hear it above all the noise. That element, that common ground, is enough to allow it to enter your consciousness. So every bit of marketing needs to have something in it for you to hit home.
As a local resident then, when they get their very much needed prescription in our bags, which has advertisers on them, with the common factor of being in the area in which they live, they’ve already found a connection. As an advertising medium we’ve got our first foot in the door.
Secondly, there’s another piece of psychology connected with actually using the advertisers on the prescription bags. Suppose you are thinking of getting some painting and decorating done. If you call someone from miles away and it turns out to be too expensive you’ll feel rather uncomfortable and potentially obliged at having wasted someone’s time. So you probably won’t call at all.
If the decorator is just round the corner you know you aren’t really putting him out so you will call. It’s getting the call in the first place that we’re all aiming for because without that you have no chance to convince the customer that he or she should buy from you. Of course for Mr. Painter / Decorator he definitely would rather quote and work locally anyway.
Finally, bringing both elements together is that matter of trust. We are more likely to trust people with whom we have something in common. Local Businesses that are being recommended to us by a professional or brand pharmacy, by the friendly face we see every week.
There’s no real reason to feel that someone living in the same town as you is more trustworthy (apart from probably knowing the type of property in which the person lives), but you will. So again you’ve found some common ground, and the fact that they are local means they check enough boxes for you to prefer that advertiser over someone completely unknown in the Yellow Pages.
National, regional and local businesses benefit from repeated exposure to potential customers. Our advertisers see the value Rx Express Media offers and return year after year to be one of the featured businesses on their local pharmacy’s bag.
In Summary you should use Rx Express Media’s Bags Because:
Almost everyone, at some point, interacts with the local pharmacist. They are trusted members of the community, and people rely on them for their advice and integrity. Rx Express Media works with pharmacists and pharmacies throughout the country, giving each the opportunity to “sign off” on the advertisers appearing on the bags. This endorsement enhances the value of your product or service in the eyes of consumers.
- The average pharmacy fills 700 prescriptions every week.
- Nearly half of all Americans currently take prescription medication
- 61% of women are caregivers and are the largest overall percentage of pharmacy customers
- Adults 50+ are the most affluent of any age group and account for 74% of all pharmacy business
- The local connection makes us more noticeable.
- Because you are local, people are more likely to call knowing they’re not putting you out.
- Because you live in the same town, people are more likely to trust you